Privacy Policy

Effective Date: June 17, 2026

Welcome to Heyday Fitness. Your privacy matters to us. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you use the Heyday Fitness web application and coaching service.

1. Information We Collect

Information you provide

• Your phone number, verified by SMS code at sign-up (this is how you sign in and how your coach reaches you)
• Your first name and email address
• Your zip code, which we use to determine your city and state
• Your fitness goals, motivations, gym preferences, and common excuses
• Your preferred call schedule, coach name, coaching tone, and timezone

Information generated through your use

• Voice call recordings and transcripts from your coaching calls
• Coaching notes generated by AI from your calls — including an evolving coaching summary, notable things you've said, and context you share on calls (such as an injury, illness, or life event) that your coach uses to adjust future calls
• Text messages you exchange with the service (e.g., gym confirmations)
• Your gym attendance history, streaks, and activity data

Payment information

Payments are processed by our payment processor. We never see or store your full card details; we receive only your subscription status and billing identifiers.

2. How We Use Your Information

We use your information to deliver personalized AI coaching calls, send and receive coaching-related text messages, track your gym attendance and streaks, schedule calls at your preferred times in your timezone, process your subscription, and improve the service.

AI-powered coaching

Heyday Fitness uses artificial intelligence to plan and personalize each coaching call based on your goals, attendance, and prior conversations. Call transcripts are processed by AI to generate a coaching summary that evolves over time. This summary is used exclusively to improve your future coaching calls and is never sold or shared with third parties for advertising purposes.

3. How We Share Your Information

We do not sell your personal information. We share it only with trusted service providers in the following categories: voice AI and telephony providers, AI processing and language model providers, database and authentication providers, and payment processors. These providers are contractually obligated to protect your data and may use it only to provide services to Heyday Fitness. We may also disclose information when required by law.

4. Calls and Text Messages

Coaching calls. By providing and verifying your phone number and setting a call schedule, you consent to receive automated coaching calls from Heyday Fitness at that number. You can stop calls at any time by removing your schedule or cancelling your subscription.

Text messages. Text messaging is optional and is not required to use Heyday Fitness. You may opt in by checking the consent box at signup, enabling text messages in your settings, or replying YES or START to a message from us, and you may opt out at any time by replying STOP or disabling text messages in your settings. Message and data rates may apply.

No mobile information — including your phone number and your SMS consent or opt-in status — is sold or shared with any third parties or affiliates for marketing or promotional purposes. Phone numbers are shared only with the telephony and messaging service providers that operate the calls and texts on our behalf, and only for the purpose of delivering the Service.

5. Data Retention

We retain your personal information while your account is active. If you request account deletion, we will delete or anonymize your personal data within 30 days, except where retention is required by law. Call transcripts and coaching summaries are retained during your active subscription to power the compounding coaching memory that makes the service effective.

6. Your Rights and Choices

You can update your name, email, location, goals, schedule, and coach preferences anytime in Settings. To request deletion of your account and data, email privacy@heydayfitness.com. California residents have rights under the CCPA and European users under the GDPR, including access, correction, deletion, and portability — contact us to exercise them.

7. Data Security

We use industry-standard measures including encrypted transmission (TLS), row-level security on our database, and verified-sender checks on inbound messages. No method of transmission or storage is 100% secure, but we work to protect your information with commercially reasonable safeguards.

8. Children's Privacy

Heyday Fitness is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this policy from time to time. We will update the effective date above and, for material changes, notify you by text or email.

10. Contact Us

Questions? Email privacy@heydayfitness.com. We respond within 30 days.